Every claim sourced · 10 watchlist groups · IARC & EU Cosmetics Regulation

e.l.f. Cosmetics vs Maybelline: ingredient comparison (US formulas, our data only)

Updated · Based on 4158 screened products

e.l.f. or Maybelline: which has more products without watchlist ingredients, and where do the ranges overlap?

Short answer: in our directory, 63 of 122 e.l.f. Cosmetics products (52%) and 18 of 183 Maybelline products (10%) list none of our watchlist ingredients. This page compares only facts from our data: ingredient lists, flags, fragrance-free status, sunscreen filter type, the range we have screened and buy links. It says nothing about how well any product works, and our coverage of each range is incomplete.

Which formulas: this page compares the US formulas only: e.l.f. Cosmetics (including e.l.f. SKIN) from elfcosmetics.com (checked 19 Oct 2026) and Maybelline from maybelline.com (checked with the brand guide). The 53 Maybelline versions sold outside the US and older Open Beauty Facts records are left out here; they are on the Maybelline guide. e.l.f. has no Open Beauty Facts records in our data. Both brands sell makeup at drugstore prices, but their ranges differ (e.l.f. also has skincare and hair; Maybelline is makeup-led), so compare the shares, not the raw counts. Products shown side by side are not presented as equivalents.

Affiliate disclosure: buy buttons and "View on Amazon" cards on this page may be affiliate links (rel="sponsored"). If you buy through them we may earn a commission at no extra cost to you. Commissions never affect which products pass our ingredient screen or their order. As an Amazon Associate, CleanGlow earns from qualifying purchases. Learn more.

At a glance

e.l.f. CosmeticsMaybelline
Products screened122183
Clean (no watchlist ingredients)6318
Flagged59165
Fragrance-free by our INCI check (all / clean)81 / 33161 / 13
Clean products with a verified brand link6318
Categories screened158
Sunscreens (filter type)0 mineral (0 clean), 5 chemical (3 clean)none in our data

Range by category

Categorye.l.f. Cosmetics clean / screened (fragrance-free)Maybelline clean / screened (fragrance-free)
Body Lotion1 / 3 (0)–
Cleansers6 / 6 (0)1 / 3 (3)
Concealers0 / 1 (1)2 / 7 (7)
Eye Makeup6 / 16 (15)4 / 52 (51)
Face Creams9 / 10 (5)–
Face Makeup14 / 44 (35)8 / 31 (27)
Foundations0 / 1 (1)0 / 16 (15)
Hair Care3 / 4 (2)–
Lip Care1 / 5 (0)0 / 4 (0)
Lipsticks2 / 3 (3)1 / 11 (2)
Mascaras3 / 8 (7)2 / 59 (56)
Masks2 / 2 (0)–
Serums9 / 10 (6)–
Sunscreen (Chemical Filters)3 / 5 (4)–
Toners4 / 4 (2)–

Ingredient-list differences

Share of each brand's screened products whose INCI list contains the ingredient (ingredients present in at least 40% of either brand's products, largest differences first). This describes formulas; it is not a judgement of any ingredient.

INCI ingrediente.l.f. CosmeticsMaybelline
ci 7749215%65%
ci 77891 / titanium dioxide0%50%
ci 77499 / iron oxides0%49%
ci 774914%52%
ethylhexylglycerin59%14%
[+/- may contain / peut contenir0%42%
mica17%49%
phenoxyethanol77%46%
glycerin53%28%
disodium edta40%16%
silica40%58%
caprylyl glycol52%40%

Flagged ingredients

e.l.f. Cosmetics

Maybelline

Sources: IARC Monographs – List of Classifications; EU Cosmetics Regulation (EC) 1223/2009; our methodology.

Clean picks where both brands compete

The 4 categories where both brands have the most clean products in our data (of 5 shared categories; the rest are in the range table above), up to 3 clean products per category with the brands alternating, ordered by our data score (see how guide scores work); the score measures data completeness, not performance.

Face Makeup

Affiliate links: we may earn a commission, at no extra cost to you. Details

#ProductBrandFragrance-freeScoreWhere to buy
1Velvet Finish Face Primere.l.f. Cosmetics✓9/9Amazon (brand store)
2Fit Me Loose Finishing Powder Universal ShadesMaybelline✓9/9Amazon (brand store)
3Hydrating Face Primere.l.f. Cosmetics✓9/9Amazon (brand store)

Eye Makeup

#ProductBrandFragrance-freeScoreWhere to buy
1Tattoo Studio Waterproof Brow Pencil Up To 36HR WearMaybelline✓9/9Amazon (brand store)
2Brow Lifte.l.f. Cosmetics✓9/9Amazon (brand store)
3Super Lock Brow Glue Clear & Tinted Eyebrow GelMaybelline✓9/9Amazon (brand store)

Cleansers

#ProductBrandFragrance-freeScoreWhere to buy
1Holy Hydration! e.l.f. Off Makeup Removere.l.f. Cosmetics–8/9Amazon (brand store)
2Super Stay Eraser Lip Color RemoverMaybelline✓9/9Amazon (brand store)
3Holy Hydration! e.l.f.ssential Daily Cleansere.l.f. Cosmetics–8/9Amazon (brand store)

Mascaras

#ProductBrandFragrance-freeScoreWhere to buy
1Green Edition Mega Mousse Mascara Eye MakeupMaybelline✓9/9Amazon (brand store)
2Big Mood Waterproof Mascarae.l.f. Cosmetics✓9/9Amazon (brand store)
3The Falsies Lash Mask Eyelash ConditionerMaybelline–8/9Amazon (brand store)

Which to choose: facts mapped to needs

None of this is a verdict on performance; patch-test new products and ask a dermatologist about skin conditions.

Full brand pages: e.l.f. Cosmetics products: ingredient check · Maybelline products: ingredient check

Related

Hazard is not risk. An IARC classification says whether a substance can cause cancer under some conditions (e.g. titanium dioxide is classified for inhaled powder), not that a cosmetic containing it is harmful at normal use. EU restrictions set use limits. This page is informational, not medical advice; talk to a dermatologist about your own skin.

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Informational only, not medical advice. Ingredient lists come from brands' official websites and Open Beauty Facts (community-contributed); each product page links its source, and lists may be incomplete or out of date. "No watchlist ingredients found" means none of the ingredients on our documented watchlist appear in the listed ingredients; it is not a guarantee of safety. Always read the actual product label.