Every claim sourced · 10 watchlist groups · IARC & EU Cosmetics Regulation

Clean alternatives to e.l.f. products (matched by type, no watchlist ingredients)

Updated · Based on 4158 screened products

Many e.l.f. products list titanium dioxide or carbon black. Which products from other brands are the same type and list neither? These are the clean options in our database: 7 face primers, 7 blush, bronzer and highlighter, 4 face powders, 9 foundations and skin tints, 6 concealers, 36 mascaras, 3 eyeliners, 2 eyeshadows, 51 lip balms, butters and oils, 2 lip scrubs, 14 lipsticks and lip colour, 111 body creams and balms and 66 eye creams and eye serums. Each table shows up to 6, ordered by our data score. Matching uses only product category, product name and listed ingredients. They are not presented as equivalents: we have not tested any of them and make no claim that they look, feel, smell, contain the same amounts of an ingredient or perform like e.l.f. Cosmetics products. In our data, 59 of 122 e.l.f. products (US formulas) are flagged: titanium dioxide (53), carbon black (12) (a product can have more than one flag). In makeup, titanium dioxide (CI 77891) is mainly used as a white pigment and carbon black (CI 77266) as a black pigment, which is why most flags are on face makeup, eyeliners and mascaras. Titanium dioxide is on our watchlist because IARC classifies it as possibly carcinogenic to humans (Group 2B) based on inhaling the powder; that is a hazard classification, not a finding that a cosmetic containing it is harmful (see titanium dioxide). Every product below lists none of our watchlist ingredients, so none lists titanium dioxide. For how e.l.f. Cosmetics' own products score, see Is e.l.f. clean?

How we matched

A product appears in one group only (the first it matches). The "Match" column shows the rule each product met. Every product listed is clean by the same rules we apply to e.l.f. Cosmetics. e.l.f. Cosmetics products are not included, and neither are the EU, Brazil, Canada and Thailand formulas in our database. Only US formulas are included: products whose ingredient list comes from Open Beauty Facts (mostly versions sold outside the US) are left out.

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Top picks at a glance

Face primers

#ProductBrandMatchFragrance-freeScoreWhere to buy
1Even Better Pore Defying PrimerCliniqueName: primer✓9/9
Clinique Even Better Pore Defying Primer View on Amazon
2Oil Sucker Extreme Mattifying Alkaline PrimerONE/SIZEName: primer✓9/9ONE/SIZE
3Grippy Serum Up To 24HR Hydrating Grip PrimerMaybellineName: primer✓9/9Amazon (brand store)
4Secure the Blur Makeup Magnet PrimerONE/SIZEName: primer✓9/9ONE/SIZE
5Poreless Jelly Up To 24HR Hydrating Blur PrimerMaybellineName: primer✓9/9
Maybelline Poreless Jelly Up To 24HR Hydrating Blur Primer View on Amazon
6Luminous Primer100% PureName: primer✓9/9Amazon (brand store)

Blush, bronzer and highlighter

#ProductBrandMatchFragrance-freeScoreWhere to buy
1Soft Glow HighlighterMAKEUP BY MARIOName: highlighter✓9/9MAKEUP BY MARIO
2HighlighterATTITUDEName: highlighter✓9/9Amazon (brand store)
3D-Bronzi Bronzing Drops with PeptidesDrunk ElephantName: bronzing drops✓9/9Amazon (brand store)
4BlushATTITUDEName: blush✓9/9Amazon (brand store)
5Pocket Bronze (shades without titanium dioxide)RhodeName: bronze✓9/9Rhode
6SoftSculpt Blurring BronzerMAKEUP BY MARIOName: bronzer✓9/9MAKEUP BY MARIO

Face powders

#ProductBrandMatchFragrance-freeScoreWhere to buy
1Bamboo Blur Powder100% PureName: blur powder✓9/9Amazon (brand store)
2Fit Me Loose Finishing Powder Universal ShadesMaybellineName: powder✓9/9Amazon (brand store)
3Infallible Blur-Fection Longwear Loose Setting PowderL'Oréal ParisName: powder✓9/9Amazon (brand store)
4SurrealSkin Soft Blur Setting PowderMAKEUP BY MARIOName: powder✓9/9MAKEUP BY MARIO

Foundations and skin tints

#ProductBrandMatchFragrance-freeScoreWhere to buy
1TURN UP THE BASE Full Beat Liquid FoundationONE/SIZEName: liquid foundation✓9/9ONE/SIZE
2Beauty Balm Serum Boosted Skin TintAnastasia Beverly HillsName: skin tint✓9/9Anastasia Beverly Hills
3Major Skin Hydra-Luxe Luminous Skin Perfecting FoundationPATRICK TAName: foundation✓9/9PATRICK TA
4Tinted Blur Foundation StickNudestixName: tint✓9/9Nudestix
5Infallible Cushion FoundationL'Oréal ParisName: foundation✓9/9Amazon (brand store)
6Supreme Bio-Complex Liquid FoundationWestman AtelierName: liquid foundation✓9/9Westman Atelier

Concealers

#ProductBrandMatchFragrance-freeScoreWhere to buy
1Nudefix Cream ConcealerNudestixName: cream concealer✓9/9Nudestix
2Facestudio Master Conceal Full Coverage ConcealerMaybellineName: concealer✓9/9Amazon (brand store)
3Vital Skincare ConcealerWestman AtelierName: concealer✓9/9Westman Atelier
4Instant Age Rewind Eraser Color Correcting ConcealerMaybellineName: concealer✓9/9Amazon (brand store)
5ConcealerATTITUDEName: concealer✓9/9Amazon (brand store)
6Liquid ConcealerMineral FusionName: liquid concealer✓9/9Mineral Fusion

Mascaras

#ProductBrandMatchFragrance-freeScoreWhere to buy
1KUSH High Roll Tubing MascaraMilk MakeupMascara✓9/9Milk Makeup
2maneater mascaratarteMascara✓9/9tarte
3Unlocked Instant Extensions MascaraHourglassMascara✓9/9Hourglass
4tartelette XL tubing mascaratarteMascara✓9/9tarte
5Perfect Strokes Universal Volumizing MascaraRare BeautyMascara✓9/9Rare Beauty
6Telescopic Lift Waterproof MascaraL'Oréal ParisMascara, waterproof by name✓9/9Amazon (brand store)

Eyeliners

#ProductBrandMatchFragrance-freeScoreWhere to buy
1Creamy Kohl Longwear Eye PencilHuda BeautyName: kohl✓9/9Huda Beauty
2Liquid EyelinerThe Honest CompanyName: eyeliner✓9/9Amazon (brand store)
3Long Last Liquid Eye Liner100% PureName: liner–8/9Amazon (brand store)

Eyeshadows

#ProductBrandMatchFragrance-freeScoreWhere to buy
1Paradise Le Shadow Stick Eyeshadows in Matte, Metallic & Shimmer ShadesL'Oréal ParisName: shadow✓9/9Amazon (brand store)
2EyeshadowATTITUDEName: eyeshadow✓9/9Amazon (brand store)

Lip balms, butters and oils

#ProductBrandMatchFragrance-freeScoreWhere to buy
1The Kissu Lip TreatmentTatchaName: lip treatment✓9/9Amazon (brand store)
2Cicaplast Lips Hydration Restore Lip BalmLa Roche-PosayName: lip balm✓9/9Amazon (brand store)
3Lip & Body Treatment BalmPaula's ChoiceName: treatment✓9/9Amazon (brand store)
4Healing Lip BalmCeraVeName: lip balm✓9/9Amazon (brand store)
5HA + Asiaticoside Lip TreatmentThe OrdinaryName: lip treatment✓9/9Amazon (brand store)
6Squalane + Amino Acids Lip BalmThe OrdinaryName: lip balm✓9/9Amazon (brand store)

Lip scrubs

#ProductBrandMatchFragrance-freeScoreWhere to buy
1PHA 5% Exfoliating Lip SerumThe OrdinaryName: exfoliating✓9/9Amazon (brand store)
2The Kissu Lip ScrubTatchaName: lip scrub✓9/9Amazon (brand store)

Lipsticks and lip colour

#ProductBrandMatchFragrance-freeScoreWhere to buy
1Major Headlines Matte Suede LipstickPATRICK TAName: lipstick✓9/9PATRICK TA
2Gel Color Lip + Cheek BalmNudestixName: lip + cheek✓9/9Nudestix
3Flushed Lip StainSummer FridaysName: lip stain✓9/9Amazon (brand store)
4Intense Matte Lip + CheekNudestixName: lip + cheek✓9/9Nudestix
5Zlata Baba Lip PaintFat and the MoonName: lip paint✓9/9Fat and the Moon
6Hecate Lip PaintFat and the MoonName: lip paint✓9/9Fat and the Moon

Body creams and balms

#ProductBrandMatchFragrance-freeScoreWhere to buy
1Deep Comfort Body ButterCliniqueName: body butter✓9/9Amazon (brand store)
2Anti-Chafe Stick with Shea Butter + Colloidal OatmealFirst Aid BeautyName: butter✓9/9Amazon (brand store)
3Cocoa Butter In-Shower Body LotionNiveaName: butter✓9/9Amazon (brand store)
4Oil Infused Lotion Peach Blossom & Avocado OilNiveaName: lotion✓9/9Amazon (brand store)
5Hydro Boost Body Gel Cream Fragrance-FreeNeutrogenaName: cream✓9/9Amazon (brand store)
6Lipikar Body Lotion for Normal to Dry SkinLa Roche-PosayName: body lotion✓9/9Amazon (brand store)

Eye creams and eye serums

#ProductBrandMatchFragrance-freeScoreWhere to buy
1Equilibrium Intensive Hydrating Eye BalmHourglassEye product: cream✓9/9Hourglass
2awaken peptide depuffing eye gelDermalogicaEye product: cream✓9/9Dermalogica
3All About Eyes Eye Cream with Vitamin CCliniqueEye product: cream✓9/9Amazon (brand store)
4Moisture Surge Eye 96-Hour Hydro-Filler ConcentrateCliniqueEye product: cream✓9/9Amazon (brand store)
5RevitaLift Hyaluronic Acid + Caffeine Eye SerumL'Oréal ParisEye product: cream✓9/9Amazon (brand store)
6Hyalu B5 Eye Serum with Hyaluronic Acid + 10% ComplexLa Roche-PosayEye product: serum✓9/9Amazon (brand store)

How we ranked

Every pick is a clean product in our directory: its listed ingredients contain none of our 10 watchlist groups, which are based on IARC Monographs – List of Classifications classifications and EU Cosmetics Regulation (EC) 1223/2009 prohibitions/restrictions (see methodology). Clean products are ordered by a data score (max 9):

Products with the same score are ordered by, in turn: (a) the number of buy links we can offer, where a verified brand or Sephora product page counts double an Amazon brand-store link or a retailer search link; (b) whether we have an official product photo; (c) the length of the ingredient list, shorter first. Item (c) is only a neutral ordering signal to keep the order stable; it says nothing about safety or quality. Only if all of these are equal do we fall back to alphabetical order by brand and product name.

To keep the list varied, the top 3 are always three different brands and no brand appears more than twice in a table, so a lower-scoring product from another brand can appear above a higher-scoring one from a brand that is already listed.

The score only measures how complete and verifiable our data is. It is not a rating of performance, and we did not test products, collect reviews or compare prices. Affiliate commissions never affect inclusion or order.

Related

Hazard is not risk. An IARC classification says whether a substance can cause cancer under some conditions (e.g. titanium dioxide is classified for inhaled powder), not that a cosmetic containing it is harmful at normal use. EU restrictions set use limits. This page is informational, not medical advice; talk to a dermatologist about your own skin.

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Informational only, not medical advice. Ingredient lists come from brands' official websites and Open Beauty Facts (community-contributed); each product page links its source, and lists may be incomplete or out of date. "No watchlist ingredients found" means none of the ingredients on our documented watchlist appear in the listed ingredients; it is not a guarantee of safety. Always read the actual product label.