Clean alternatives to Maybelline products (matched by type, no watchlist ingredients)
Updated · Based on 4158 screened products
Many Maybelline products list titanium dioxide or carbon black, often in the "may contain" line. Which products from other brands are the same type and list none of our watchlist ingredients? These are the clean options in our database: 37 mascaras, 3 eyeliners, 9 brow products, 3 eyeshadows, 4 concealers, 9 foundations and skin tints, 13 face primers, 7 blush, bronzer and highlighter, 4 face powders, 16 lipsticks and lip colour, 6 lip glosses and 51 lip balms, butters and oils. Each table shows up to 6, ordered by our data score. Matching uses only product category, product name and listed ingredients. They are not presented as equivalents: we have not tested any of them and make no claim that they look, feel, smell, contain the same amounts of an ingredient or perform like Maybelline products. In our data, 165 of 183 Maybelline products (US formulas) are flagged: titanium dioxide (149), talc (42), parabens (37), carbon black (21), formaldehyde / formaldehyde releasers (9) (a product can have more than one flag). Most Maybelline makeup lists end with a "+/- may contain" line naming the colourants used across all shades, and we check that line too, so a product is flagged when titanium dioxide (CI 77891) or carbon black (CI 77266) appears in it. Titanium dioxide is on our watchlist because IARC classifies it as possibly carcinogenic to humans (Group 2B) based on inhaling the powder; that is a hazard classification, not a finding that a cosmetic containing it is harmful (see titanium dioxide). Carbon black is on our watchlist because IARC classifies it as possibly carcinogenic to humans (Group 2B) (see carbon black). Every product below lists none of our watchlist ingredients, so none lists titanium dioxide. For how Maybelline's own products score, see Is Maybelline clean?
How we matched
- Mascaras (Maybelline: 57 of 59 flagged: parabens 25, formaldehyde / formaldehyde releasers 6, talc 12, carbon black 4, titanium dioxide 53, e.g. Lash Sensational Sky High Waterproof Mascara Makeup, The Falsies Lash Lift Washable Mascara Eye Makeup, The Colossal Big Shot Washable Mascara): clean mascaras (clear and brow mascaras excluded). The Match column says when the name says waterproof.
- Eyeliners (Maybelline: 18 of 18 flagged: parabens 3, formaldehyde / formaldehyde releasers 1, talc 2, carbon black 13, titanium dioxide 13, e.g. Define-A-Line Eye Liner Eye Makeup, Hyper Easy Liquid Eyeliner, Eye Makeup, Eyestudio Lasting Drama Waterproof Gel Pencil Eyeliner): clean eye makeup with "liner", "kohl" or "eye pencil" in the name (brow and lip products excluded).
- Brow products (Maybelline: 16 of 20 flagged: talc 3, carbon black 2, titanium dioxide 15, e.g. Brow Extensions Fiber Pomade Crayon Eyebrow Makeup, Express Brow Fast Sculpt Clear Gel Brow Mascara, Express Brow Fast Sculpt Gel Brow Mascara): clean eye makeup with "brow" in the name (lash and brow serums excluded).
- Eyeshadows (Maybelline: 13 of 13 flagged: talc 8, carbon black 1, titanium dioxide 13, e.g. Brow Drama Pro Palette Eye Shadow Makeup, Color Strike Cream-To-Powder Eye Shadow Pen Makeup, Expert Wear Eyeshadow Quads): clean eye makeup with "shadow" in the name.
- Concealers (Maybelline: 5 of 7 flagged: parabens 2, titanium dioxide 5, e.g. Cover Stick Corrector Concealer, Dream Brightening Creamy Concealer, Dream Lumi Touch Highlighting Concealer): clean concealers, foundations and face makeup with "concealer" in the name.
- Foundations and skin tints (Maybelline: 16 of 16 flagged: parabens 4, formaldehyde / formaldehyde releasers 1, talc 4, titanium dioxide 16, e.g. Super Stay Long-Lasting Skin Tint with Vitamin C Up to 24 HR Wear, Dream BB Fresh BB Cream, Dream BB Pure BB Cream): clean foundations with "foundation", "tint", "makeup", "BB" or "skin perfecting" in the name (concealers are listed separately).
- Face primers (Maybelline: 2 of 5 flagged: titanium dioxide 2, e.g. Facestudio Master Blur Stick Primer Makeup, Facestudio Master Prime Primer Makeup): clean face makeup with "primer" in the name (eye and lip primers excluded).
- Blush, bronzer and highlighter (Maybelline: 10 of 10 flagged: talc 4, titanium dioxide 10, e.g. Cheek Heat Gel-Cream Blush, City Bronzer Bronzer & Contour Powder Makeup, Facestudio Master Blush Color & Highlight Kit): clean face makeup with "blush", "bronze", "highlighter", "illuminator", "cheek" or "contour" in the name.
- Face powders (Maybelline: 8 of 9 flagged: talc 8, titanium dioxide 5, e.g. Dream Wonder Face Powder Makeup, Facestudio Lasting Fix Setting + Perfecting Loose Powder, Fit Me Set + Smooth Powder Makeup): clean face makeup with "powder" in the name (blush, bronzer and highlighter powders are in the group above).
- Lipsticks and lip colour (Maybelline: 7 of 8 flagged: titanium dioxide 7, e.g. Color Sensational Shaping Lip Liner for Defined Lips with Creamy Formula, Lifter Liner Glimmer Collection Lip Liner Makeup with Hyaluronic Acid, Color Sensational Made For All Lipstick): clean lip products filed under lipsticks with "lipstick", "lip colour", "tint", "stain", "lip paint", "lip + cheek" or "lip marker" in the name (glosses are listed separately).
- Lip glosses (Maybelline: 3 of 3 flagged: titanium dioxide 3, e.g. Color Sensational Vivid Hot Lacquer Lip Gloss, Lifter Gel Oil-in-Gel Lip Gloss with Hyaluronic Acid, Lifter Plump Lip Plumping Gloss Makeup): clean lip products with "gloss", "glace" or "lip jelly" in the name (hair gloss excluded).
- Lip balms, butters and oils (Maybelline: 4 of 4 flagged: titanium dioxide 4, e.g. Baby Lips Dr Rescue Medicated Lip Balm, Baby Lips Glow Balm, Baby Lips Lip Makeup Crystal Moisturizing Lip Balm): clean lip care with "balm", "butter", "oil", "mask" or "treatment" in the name (scrubs, plumpers and SPF lip products excluded).
A product appears in one group only (the first it matches). The "Match" column shows the rule each product met. Every product listed is clean by the same rules we apply to Maybelline. Maybelline products are not included, and neither are the EU, Brazil, Canada and Thailand formulas in our database. Only US formulas are included: products whose ingredient list comes from Open Beauty Facts (mostly versions sold outside the US) are left out.
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Top picks at a glance
Mascaras
| # | Product | Brand | Match | Fragrance-free | Score | Where to buy |
|---|---|---|---|---|---|---|
| 1 | KUSH High Roll Tubing Mascara | Milk Makeup | Mascara | ✓ | 9/9 | Milk Makeup |
| 2 | maneater mascara | tarte | Mascara | ✓ | 9/9 | tarte |
| 3 | Unlocked Instant Extensions Mascara | Hourglass | Mascara | ✓ | 9/9 | Hourglass |
| 4 | tartelette XL tubing mascara | tarte | Mascara | ✓ | 9/9 | tarte |
| 5 | Perfect Strokes Universal Volumizing Mascara | Rare Beauty | Mascara | ✓ | 9/9 | Rare Beauty |
| 6 | Telescopic Lift Waterproof Mascara | L'Oréal Paris | Mascara, waterproof by name | ✓ | 9/9 | Amazon (brand store) |
Milk MakeupKUSH High Roll Tubing MascaraMascaras✓ No watchlist ingredients foundSee ingredients →
HourglassUnlocked Instant Extensions MascaraMascaras✓ No watchlist ingredients foundSee ingredients →Full ingredient check: Unlocked Instant Extensions Mascara →
Eyeliners
| # | Product | Brand | Match | Fragrance-free | Score | Where to buy |
|---|---|---|---|---|---|---|
| 1 | Creamy Kohl Longwear Eye Pencil | Huda Beauty | Name: kohl | ✓ | 9/9 | Huda Beauty |
| 2 | Liquid Eyeliner | The Honest Company | Name: eyeliner | ✓ | 9/9 | Amazon (brand store) |
| 3 | Long Last Liquid Eye Liner | 100% Pure | Name: liner | – | 8/9 | Amazon (brand store) |
Brow products
| # | Product | Brand | Match | Fragrance-free | Score | Where to buy |
|---|---|---|---|---|---|---|
| 1 | Just Browsing Clear Sculpting Gel | Clinique | Name: brow | ✓ | 9/9 | Amazon (brand store) |
| 2 | Master Hold Brow Gel | MAKEUP BY MARIO | Name: brow gel | ✓ | 9/9 | MAKEUP BY MARIO |
| 3 | Brow Lift | e.l.f. Cosmetics | Name: brow lift | ✓ | 9/9 | Amazon (brand store) |
| 4 | Infallible Brow Lamination Gel With 24 Hour Wear | L'Oréal Paris | Name: brow | ✓ | 9/9 | Amazon (brand store) |
| 5 | Shape & Stay Brow Pencil | e.l.f. Cosmetics | Name: brow pencil | ✓ | 9/9 | Amazon (brand store) |
| 6 | Easy Brow | Versed | Name: easy brow | ✓ | 9/9 | Versed |
CliniqueJust Browsing Clear Sculpting GelEye Makeup✓ No watchlist ingredients foundSee ingredients →Buy at Amazon (brand store) Buy at Clinique Sephora (search) Ulta
MAKEUP BY MARIOMaster Hold Brow GelEye Makeup✓ No watchlist ingredients foundSee ingredients →
e.l.f. CosmeticsBrow LiftEye Makeup✓ No watchlist ingredients foundSee ingredients →
L'Oréal ParisInfallible Brow Lamination Gel With 24 Hour WearEye Makeup✓ No watchlist ingredients foundSee ingredients →Buy at Amazon (brand store) Buy at L'Oréal Paris Ulta
Full ingredient check: Infallible Brow Lamination Gel With 24 Hour Wear →
Eyeshadows
| # | Product | Brand | Match | Fragrance-free | Score | Where to buy |
|---|---|---|---|---|---|---|
| 1 | Paradise Le Shadow Stick Eyeshadows in Matte, Metallic & Shimmer Shades | L'Oréal Paris | Name: shadow | ✓ | 9/9 | Amazon (brand store) |
| 2 | No Budge Cream Eyeshadow | e.l.f. Cosmetics | Name: cream eyeshadow | ✓ | 9/9 | Amazon (brand store) |
| 3 | Eyeshadow | ATTITUDE | Name: eyeshadow | ✓ | 9/9 | Amazon (brand store) |
L'Oréal ParisParadise Le Shadow Stick Eyeshadows in Matte, Metallic & Shimmer ShadesEye Makeup✓ No watchlist ingredients foundSee ingredients →Buy at Amazon (brand store) Buy at L'Oréal Paris Ulta
Full ingredient check: Paradise Le Shadow Stick Eyeshadows in Matte, Metallic & Shimmer Shades →
Concealers
| # | Product | Brand | Match | Fragrance-free | Score | Where to buy |
|---|---|---|---|---|---|---|
| 1 | Nudefix Cream Concealer | Nudestix | Name: cream concealer | ✓ | 9/9 | Nudestix |
| 2 | Vital Skincare Concealer | Westman Atelier | Name: concealer | ✓ | 9/9 | Westman Atelier |
| 3 | Concealer | ATTITUDE | Name: concealer | ✓ | 9/9 | Amazon (brand store) |
| 4 | Liquid Concealer | Mineral Fusion | Name: liquid concealer | ✓ | 9/9 | Mineral Fusion |
Westman AtelierVital Skincare ConcealerConcealers✓ No watchlist ingredients foundSee ingredients →
Foundations and skin tints
| # | Product | Brand | Match | Fragrance-free | Score | Where to buy |
|---|---|---|---|---|---|---|
| 1 | TURN UP THE BASE Full Beat Liquid Foundation | ONE/SIZE | Name: liquid foundation | ✓ | 9/9 | ONE/SIZE |
| 2 | Beauty Balm Serum Boosted Skin Tint | Anastasia Beverly Hills | Name: skin tint | ✓ | 9/9 | Anastasia Beverly Hills |
| 3 | Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation | PATRICK TA | Name: foundation | ✓ | 9/9 | PATRICK TA |
| 4 | Tinted Blur Foundation Stick | Nudestix | Name: tint | ✓ | 9/9 | Nudestix |
| 5 | Infallible Cushion Foundation | L'Oréal Paris | Name: foundation | ✓ | 9/9 | Amazon (brand store) |
| 6 | Supreme Bio-Complex Liquid Foundation | Westman Atelier | Name: liquid foundation | ✓ | 9/9 | Westman Atelier |
ONE/SIZETURN UP THE BASE Full Beat Liquid FoundationFoundations✓ No watchlist ingredients foundSee ingredients →Full ingredient check: TURN UP THE BASE Full Beat Liquid Foundation →
Anastasia Beverly HillsBeauty Balm Serum Boosted Skin TintFoundations✓ No watchlist ingredients foundSee ingredients →Buy at Anastasia Beverly Hills Sephora Ulta
Full ingredient check: Beauty Balm Serum Boosted Skin Tint →
PATRICK TAMajor Skin Hydra-Luxe Luminous Skin Perfecting FoundationFoundations✓ No watchlist ingredients foundSee ingredients →Full ingredient check: Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation →
NudestixTinted Blur Foundation StickFoundations✓ No watchlist ingredients foundSee ingredients →
Face primers
| # | Product | Brand | Match | Fragrance-free | Score | Where to buy |
|---|---|---|---|---|---|---|
| 1 | Even Better Pore Defying Primer | Clinique | Name: primer | ✓ | 9/9 | Clinique Even Better Pore Defying Primer View on Amazon |
| 2 | Oil Sucker Extreme Mattifying Alkaline Primer | ONE/SIZE | Name: primer | ✓ | 9/9 | ONE/SIZE |
| 3 | Velvet Finish Face Primer | e.l.f. Cosmetics | Name: primer | ✓ | 9/9 | Amazon (brand store) |
| 4 | Secure the Blur Makeup Magnet Primer | ONE/SIZE | Name: primer | ✓ | 9/9 | ONE/SIZE |
| 5 | Hydrating Face Primer | e.l.f. Cosmetics | Name: primer | ✓ | 9/9 | Amazon (brand store) |
| 6 | Luminous Primer | 100% Pure | Name: primer | ✓ | 9/9 | Amazon (brand store) |
CliniqueEven Better Pore Defying PrimerFace Makeup✓ No watchlist ingredients foundSee ingredients →
ONE/SIZEOil Sucker Extreme Mattifying Alkaline PrimerFace Makeup✓ No watchlist ingredients foundSee ingredients →Full ingredient check: Oil Sucker Extreme Mattifying Alkaline Primer →
e.l.f. CosmeticsVelvet Finish Face PrimerFace Makeup✓ No watchlist ingredients foundSee ingredients →
ONE/SIZESecure the Blur Makeup Magnet PrimerFace Makeup✓ No watchlist ingredients foundSee ingredients →Full ingredient check: Secure the Blur Makeup Magnet Primer →
Blush, bronzer and highlighter
| # | Product | Brand | Match | Fragrance-free | Score | Where to buy |
|---|---|---|---|---|---|---|
| 1 | Soft Glow Highlighter | MAKEUP BY MARIO | Name: highlighter | ✓ | 9/9 | MAKEUP BY MARIO |
| 2 | Highlighter | ATTITUDE | Name: highlighter | ✓ | 9/9 | Amazon (brand store) |
| 3 | D-Bronzi Bronzing Drops with Peptides | Drunk Elephant | Name: bronzing drops | ✓ | 9/9 | Amazon (brand store) |
| 4 | Blush | ATTITUDE | Name: blush | ✓ | 9/9 | Amazon (brand store) |
| 5 | Pocket Bronze (shades without titanium dioxide) | Rhode | Name: bronze | ✓ | 9/9 | Rhode |
| 6 | SoftSculpt Blurring Bronzer | MAKEUP BY MARIO | Name: bronzer | ✓ | 9/9 | MAKEUP BY MARIO |
MAKEUP BY MARIOSoft Glow HighlighterFace Makeup✓ No watchlist ingredients foundSee ingredients →
ATTITUDEHighlighterFace Makeup✓ No watchlist ingredients foundSee ingredients →
Drunk ElephantD-Bronzi Bronzing Drops with PeptidesFace Makeup✓ No watchlist ingredients foundSee ingredients →Buy at Amazon (brand store) Buy at Drunk Elephant Ulta
Full ingredient check: D-Bronzi Bronzing Drops with Peptides →
ATTITUDEBlushFace Makeup✓ No watchlist ingredients foundSee ingredients →
Face powders
| # | Product | Brand | Match | Fragrance-free | Score | Where to buy |
|---|---|---|---|---|---|---|
| 1 | Bamboo Blur Powder | 100% Pure | Name: blur powder | ✓ | 9/9 | Amazon (brand store) |
| 2 | Perfect Finish HD Powder | e.l.f. Cosmetics | Name: hd powder | ✓ | 9/9 | Amazon (brand store) |
| 3 | Infallible Blur-Fection Longwear Loose Setting Powder | L'Oréal Paris | Name: powder | ✓ | 9/9 | Amazon (brand store) |
| 4 | SurrealSkin Soft Blur Setting Powder | MAKEUP BY MARIO | Name: powder | ✓ | 9/9 | MAKEUP BY MARIO |
100% PureBamboo Blur PowderFace Makeup✓ No watchlist ingredients foundSee ingredients →
e.l.f. CosmeticsPerfect Finish HD PowderFace Makeup✓ No watchlist ingredients foundSee ingredients →
Lipsticks and lip colour
| # | Product | Brand | Match | Fragrance-free | Score | Where to buy |
|---|---|---|---|---|---|---|
| 1 | Major Headlines Matte Suede Lipstick | PATRICK TA | Name: lipstick | ✓ | 9/9 | PATRICK TA |
| 2 | Gel Color Lip + Cheek Balm | Nudestix | Name: lip + cheek | ✓ | 9/9 | Nudestix |
| 3 | Flushed Lip Stain | Summer Fridays | Name: lip stain | ✓ | 9/9 | Amazon (brand store) |
| 4 | Intense Matte Lip + Cheek | Nudestix | Name: lip + cheek | ✓ | 9/9 | Nudestix |
| 5 | Sheer Slick Lipstick, Black Cherry | e.l.f. Cosmetics | Name: lipstick | ✓ | 9/9 | Amazon (brand store) |
| 6 | Main Stain Lip Marker | e.l.f. Cosmetics | Name: stain | ✓ | 9/9 | Amazon (brand store) |
PATRICK TAMajor Headlines Matte Suede LipstickLipsticks✓ No watchlist ingredients foundSee ingredients →Full ingredient check: Major Headlines Matte Suede Lipstick →
NudestixGel Color Lip + Cheek BalmLipsticks✓ No watchlist ingredients foundSee ingredients →
Summer FridaysFlushed Lip StainLipsticks✓ No watchlist ingredients foundSee ingredients →
NudestixIntense Matte Lip + CheekLipsticks✓ No watchlist ingredients foundSee ingredients →
Lip glosses
| # | Product | Brand | Match | Fragrance-free | Score | Where to buy |
|---|---|---|---|---|---|---|
| 1 | Lip Gloss | ATTITUDE | Name: lip gloss | ✓ | 9/9 | Amazon (brand store) |
| 2 | Soft Gloss | Versed | Name: gloss | ✓ | 9/9 | Versed |
| 3 | SuperShine Lip Gloss | MAKEUP BY MARIO | Name: lip gloss | – | 8/9 | MAKEUP BY MARIO |
| 4 | Major Volume Plumping Gloss | PATRICK TA | Name: plumping gloss | – | 8/9 | PATRICK TA |
| 5 | Lip Glace | Nudestix | Name: glace | – | 8/9 | Nudestix |
| 6 | ShineOn Plumping Lip Jelly | Tower 28 | Name: lip jelly | – | 8/9 | Tower 28 |
ATTITUDELip GlossLipsticks✓ No watchlist ingredients foundSee ingredients →
MAKEUP BY MARIOSuperShine Lip GlossLipsticks✓ No watchlist ingredients foundSee ingredients →
Lip balms, butters and oils
| # | Product | Brand | Match | Fragrance-free | Score | Where to buy |
|---|---|---|---|---|---|---|
| 1 | The Kissu Lip Treatment | Tatcha | Name: lip treatment | ✓ | 9/9 | Amazon (brand store) |
| 2 | Cicaplast Lips Hydration Restore Lip Balm | La Roche-Posay | Name: lip balm | ✓ | 9/9 | Amazon (brand store) |
| 3 | Lip & Body Treatment Balm | Paula's Choice | Name: treatment | ✓ | 9/9 | Amazon (brand store) |
| 4 | Healing Lip Balm | CeraVe | Name: lip balm | ✓ | 9/9 | Amazon (brand store) |
| 5 | HA + Asiaticoside Lip Treatment | The Ordinary | Name: lip treatment | ✓ | 9/9 | Amazon (brand store) |
| 6 | Squalane + Amino Acids Lip Balm | The Ordinary | Name: lip balm | ✓ | 9/9 | Amazon (brand store) |
TatchaThe Kissu Lip TreatmentLip Care✓ No watchlist ingredients foundSee ingredients →
La Roche-PosayCicaplast Lips Hydration Restore Lip BalmLip Care✓ No watchlist ingredients foundSee ingredients →Buy at Amazon (brand store) Buy at La Roche-Posay Ulta
Full ingredient check: Cicaplast Lips Hydration Restore Lip Balm →
Paula's ChoiceLip & Body Treatment BalmLip Care✓ No watchlist ingredients foundSee ingredients →
CeraVeHealing Lip BalmLip Care✓ No watchlist ingredients foundSee ingredients →
How we ranked
Every pick is a clean product in our directory: its listed ingredients contain none of our 10 watchlist groups, which are based on IARC Monographs – List of Classifications classifications and EU Cosmetics Regulation (EC) 1223/2009 prohibitions/restrictions (see methodology). Clean products are ordered by a data score (max 9):
- Full ingredient list on file (5+ INCI entries): +2
- Ingredient list from the brand's own product page (not a crowd-sourced database): +2
- Verified direct buy link (brand product page or Sephora page verified in Sephora's sitemap): +2
- Fragrance-free by our INCI check (no parfum/fragrance/aroma, no essential oils, no labelled fragrance allergens): +1
- Official product photo: +1
- Any product photo: +1
Products with the same score are ordered by, in turn: (a) the number of buy links we can offer, where a verified brand or Sephora product page counts double an Amazon brand-store link or a retailer search link; (b) whether we have an official product photo; (c) the length of the ingredient list, shorter first. Item (c) is only a neutral ordering signal to keep the order stable; it says nothing about safety or quality. Only if all of these are equal do we fall back to alphabetical order by brand and product name.
To keep the list varied, the top 3 are always three different brands and no brand appears more than twice in a table, so a lower-scoring product from another brand can appear above a higher-scoring one from a brand that is already listed.
The score only measures how complete and verifiable our data is. It is not a rating of performance, and we did not test products, collect reviews or compare prices. Affiliate commissions never affect inclusion or order.
Related
- Is Maybelline clean?
- All Maybelline products
- e.l.f. vs Maybelline
- Maybelline vs L'Oréal Paris
- Best non-toxic mascara
- Best talc-free foundation
- Makeup ingredients to avoid
Hazard is not risk. An IARC classification says whether a substance can cause cancer under some conditions (e.g. titanium dioxide is classified for inhaled powder), not that a cosmetic containing it is harmful at normal use. EU restrictions set use limits. This page is informational, not medical advice; talk to a dermatologist about your own skin.