Is 100% Pure clean? Ingredient check of 175 products
Updated · Based on 4158 screened products
Short answer: 149 of the 175 100% Pure products we checked are clean: their listed ingredients contain none of our 10 watchlist groups. 26 are flagged: titanium dioxide (26).
Clean 100% Pure products (buttons are affiliate links, disclosure)
- 100% Pure Retinol Restorative Overnight Balm Buy at Amazon (brand store)
- 100% Pure Bakuchiol Face Oil Buy at Amazon (brand store)
- 100% Pure Cocoa Cream Cleanser Buy at Amazon (brand store)
Order: core everyday product types first (moisturizers and face creams, serums, cleansers, sunscreens, foundations, concealers, then hair care, other makeup, toners, masks, body, lip and hand care); accessories, removers, styling sprays and brow, lash, eye, body, spot-treatment, setting and shaving products come after them. Within that, our data score (methodology), with products from different categories shown where possible. This is not a rating.
We checked 175 of 100% Pure's products, the current full-size range on 100percentpure.com (US) on 19 October 2026, taken from the complete ingredient list on each product page (every shade and size). This is a factual check of ingredient lists against our definition of clean. It is not a verdict on the brand and says nothing about how well any product works.
Comparing with Juice Beauty? See is Juice Beauty clean? (every Juice Beauty product we checked) and our 100% Pure vs Juice Beauty side-by-side check.
What "clean" means here
On CleanGlow, a product is clean if its listed ingredients contain none of our 10 watchlist groups, based on the IARC Monographs – List of Classifications and on bans and restrictions under the EU Cosmetics Regulation (EC) 1223/2009. A product is flagged if at least one listed ingredient matches a watchlist group. The rules are the same for every brand (see the methodology). We do not judge fragrance, essential oils, performance or any marketing claim the brand makes.
Why 100% Pure products get flagged
Titanium dioxide (26 100% Pure products)
IARC classifies titanium dioxide as Group 2B ("possibly carcinogenic to humans"), based on evidence from inhaling the powder. We flag every product that lists it, including where it is only a pigment, an opacifier or a "may contain" shade pigment, and including mineral sunscreens that use it as a UV filter. A flag means the ingredient is on the list. It is not a measured risk for that product. Source: IARC Monographs Vol. 93. See Titanium dioxide for every product we flag for it.
Every 100% Pure product we checked
Ingredient lists come from 100percentpure.com (fetched 19 October 2026) unless the source column says otherwise. Formulas change and can differ by country, so always check the pack.
100percentpure.com publishes a list for each shade or size. Where they differ (for example the 1.7 oz and 3.4 oz Lavender Niacinamide Pore Minimizer Tonique, or the shades of the Fruit Pigmented foundations and concealer), we show each list with its label. Asterisks in the lists are 100% Pure's own markers (organic ingredients, components of essential oils), kept as published. Green Tea SPF 30 lists zinc oxide as its only active ingredient, so we file it as a mineral sunscreen. Two records are not current: Bakuchiol Face Wash was shown as unavailable on 19 October 2026 (its list is still on the page and was checked), and Double Cleanse is a set whose page has no ingredient list of its own, so its older record was not re-checked. The separate "Peach Bisque" record of Fruit Pigmented Tinted Moisturizer was merged into the main product, whose page lists Peach Bisque as one of its shades. 100% Pure has an official brand store on Amazon, so the Amazon button goes to that store. 100% Pure is not in Ulta's brand list, so there is no Ulta button.
Not included
- Sets, kits, trios, Special Access bundles and gifts with purchase (for example Earth Day Set, Dreamiest Skin Set, Glam Eye Trio and Watermelon + Cucumber Hydration Kit), which combine products already listed.
- Products shown as unavailable or discontinued on 100percentpure.com on 19 October 2026, which we did not add.
- Nail polish (our database has no nail category), brushes, candles and home fragrance, and the gift card.
Clean alternatives by product type
For each product category where a 100% Pure product is flagged, these are clean products from other brands in the same category of our database, ordered by our data score (methodology). We match on product category only. They are not presented as equivalents: we have not tested them and make no claim that they look, feel or work like the 100% Pure product.
Affiliate disclosure: buy buttons and "View on Amazon" cards on this page may be affiliate links (rel="sponsored"). If you buy through them we may earn a commission at no extra cost to you. Commissions never affect which products pass our ingredient screen or their order. As an Amazon Associate, CleanGlow earns from qualifying purchases. Learn more.
Clean concealers from other brands
Same product category as Fruit Pigmented 2nd Skin Concealer, Fruit Pigmented Long Last Concealer with Super Fruits.
| # | Product | Brand | Fragrance-free | Score | Where to buy |
|---|---|---|---|---|---|
| 1 | Nudefix Cream Concealer | Nudestix | ✓ | 9/9 | Nudestix |
| 2 | Facestudio Master Conceal Full Coverage Concealer | Maybelline | ✓ | 9/9 | Amazon (brand store) |
| 3 | Vital Skincare Concealer | Westman Atelier | ✓ | 9/9 | Westman Atelier |
| 4 | Instant Age Rewind Eraser Color Correcting Concealer | Maybelline | ✓ | 9/9 | Amazon (brand store) |
MaybellineFacestudio Master Conceal Full Coverage ConcealerConcealers✓ No watchlist ingredients foundSee ingredients →Buy at Amazon (brand store) Buy at Maybelline Ulta
Full ingredient check: Facestudio Master Conceal Full Coverage Concealer →
Clean eye makeup from other brands
Same product category as Creamy Long Last Liner, Fruit Pigmented Berry Naked Palette, Fruit Pigmented Eye Shadow, Fruit Pigmented Pretty Naked Palette and 2 more.
| # | Product | Brand | Fragrance-free | Score | Where to buy |
|---|---|---|---|---|---|
| 1 | Just Browsing Clear Sculpting Gel | Clinique | ✓ | 9/9 | Amazon (brand store) |
| 2 | Creamy Kohl Longwear Eye Pencil | Huda Beauty | ✓ | 9/9 | Huda Beauty |
| 3 | Master Hold Brow Gel | MAKEUP BY MARIO | ✓ | 9/9 | MAKEUP BY MARIO |
| 4 | Master Pigment Pro Pencil | MAKEUP BY MARIO | ✓ | 9/9 | MAKEUP BY MARIO |
CliniqueJust Browsing Clear Sculpting GelEye Makeup✓ No watchlist ingredients foundSee ingredients →Buy at Amazon (brand store) Buy at Clinique Sephora (search) Ulta
Clean face makeup from other brands
Same product category as Cocoa Pigmented Bronzer, Fruit Pigmented Blush, Fruit Pigmented Gemmed Luminizer, Fruit Pigmented Lip & Cheek Tint.
| # | Product | Brand | Fragrance-free | Score | Where to buy |
|---|---|---|---|---|---|
| 1 | Sun-Kissed Face Gelee Complexion Multitasker | Clinique | ✓ | 9/9 | Amazon (brand store) |
| 2 | Soft Glow Highlighter | MAKEUP BY MARIO | ✓ | 9/9 | MAKEUP BY MARIO |
| 3 | Oil Sucker Extreme Mattifying Alkaline Primer | ONE/SIZE | ✓ | 9/9 | ONE/SIZE |
| 4 | Even Better Pore Defying Primer | Clinique | ✓ | 9/9 | Clinique Even Better Pore Defying Primer View on Amazon |
CliniqueSun-Kissed Face Gelee Complexion MultitaskerFace Makeup✓ No watchlist ingredients foundSee ingredients →Buy at Amazon (brand store) Buy at Clinique Sephora (search) Ulta
Full ingredient check: Sun-Kissed Face Gelee Complexion Multitasker →
MAKEUP BY MARIOSoft Glow HighlighterFace Makeup✓ No watchlist ingredients foundSee ingredients →
Clean foundations from other brands
Same product category as BB Cream, Fruit Pigmented 2nd Skin Foundation, Fruit Pigmented Cream Foundation, Fruit Pigmented Full Coverage Water to Powder Foundation and 3 more.
ONE/SIZETURN UP THE BASE Full Beat Liquid FoundationFoundations✓ No watchlist ingredients foundSee ingredients →Full ingredient check: TURN UP THE BASE Full Beat Liquid Foundation →
Anastasia Beverly HillsBeauty Balm Serum Boosted Skin TintFoundations✓ No watchlist ingredients foundSee ingredients →Buy at Anastasia Beverly Hills Sephora Ulta
Full ingredient check: Beauty Balm Serum Boosted Skin Tint →
Clean lip care from other brands
Same product category as Fruit Pigmented Lip Glaze.
| # | Product | Brand | Fragrance-free | Score | Where to buy |
|---|---|---|---|---|---|
| 1 | The Kissu Lip Treatment | Tatcha | ✓ | 9/9 | Amazon (brand store) |
| 2 | Moisture Surge Lip Hydro-Plump Treatment | Clinique | ✓ | 9/9 | Amazon (brand store) |
| 3 | Peptide Lip Boost | Rhode | ✓ | 9/9 | Rhode |
| 4 | PHA 5% Exfoliating Lip Serum | The Ordinary | ✓ | 9/9 | Amazon (brand store) |
TatchaThe Kissu Lip TreatmentLip Care✓ No watchlist ingredients foundSee ingredients →
CliniqueMoisture Surge Lip Hydro-Plump TreatmentLip Care✓ No watchlist ingredients foundSee ingredients →Buy at Amazon (brand store) Buy at Clinique Sephora (search) Ulta
Full ingredient check: Moisture Surge Lip Hydro-Plump Treatment →
Clean lipsticks from other brands
Same product category as Creamy Long Last Lip Liner, Fruit Pigmented Cocoa Butter Matte Lipstick, Fruit Pigmented Lip Gloss, Fruit Pigmented Pomegranate Oil Moisturizing Lipstick and 1 more.
| # | Product | Brand | Fragrance-free | Score | Where to buy |
|---|---|---|---|---|---|
| 1 | Major Headlines Matte Suede Lipstick | PATRICK TA | ✓ | 9/9 | PATRICK TA |
| 2 | Gel Color Lip + Cheek Balm | Nudestix | ✓ | 9/9 | Nudestix |
| 3 | Lip Shape Lip Liner | Westman Atelier | ✓ | 9/9 | Westman Atelier |
| 4 | Intense Matte Lip + Cheek | Nudestix | ✓ | 9/9 | Nudestix |
PATRICK TAMajor Headlines Matte Suede LipstickLipsticks✓ No watchlist ingredients foundSee ingredients →Full ingredient check: Major Headlines Matte Suede Lipstick →
NudestixGel Color Lip + Cheek BalmLipsticks✓ No watchlist ingredients foundSee ingredients →
Clean mascaras from other brands
Same product category as Fruit Pigmented Ultra Lengthening Mascara.
| # | Product | Brand | Fragrance-free | Score | Where to buy |
|---|---|---|---|---|---|
| 1 | Lash Building Primer | Clinique | ✓ | 9/9 | Amazon (brand store) |
| 2 | KUSH High Roll Tubing Mascara | Milk Makeup | ✓ | 9/9 | Milk Makeup |
| 3 | maneater mascara | tarte | ✓ | 9/9 | tarte |
| 4 | Unlocked Instant Extensions Mascara | Hourglass | ✓ | 9/9 | Hourglass |
CliniqueLash Building PrimerMascaras✓ No watchlist ingredients foundSee ingredients →Buy at Amazon (brand store) Buy at Clinique Sephora (search) Ulta
Milk MakeupKUSH High Roll Tubing MascaraMascaras✓ No watchlist ingredients foundSee ingredients →
FAQ
Is 100% Pure clean?
By our definition, 149 of the 175 100% Pure products we checked are clean: their listed ingredients contain none of our 10 watchlist groups. 26 are flagged. This is a check of ingredient lists, not a verdict on the brand, and it says nothing about how well any product works.
Why are some 100% Pure products flagged?
All 26 are flagged for titanium dioxide: IARC classifies titanium dioxide as Group 2B ("possibly carcinogenic to humans"), based on evidence from inhaling the powder. We flag every product that lists it, including where it is only a pigment, an opacifier or a "may contain" shade pigment, and including mineral sunscreens that use it as a UV filter. A flag means the ingredient is on the list. It is not a measured risk for that product. Source: IARC Monographs Vol. 93.
Which 100% Pure product types pass our check?
Clean products by category (clean of checked): cleansers 29 of 29, face creams 25 of 25, serums 25 of 25, body lotion 14 of 14, hair care 14 of 14, shampoo 10 of 10, eye makeup 3 of 9, masks 9 of 9, foundations 0 of 7, toners 7 of 7, face makeup 2 of 6, lipsticks 1 of 6, hand care 5 of 5, lip care 3 of 4, concealers 0 of 2, mascaras 1 of 2, sunscreen (mineral filters) 1 of 1.
Where do the ingredient lists come from?
From 100percentpure.com (fetched 19 October 2026), unless the source column in the table says otherwise. All 175 come from 100percentpure.com. Formulas change and can differ by country, so always check the pack.
Are there clean alternatives to the flagged 100% Pure products?
For each product category where a 100% Pure product is flagged, the "Clean alternatives by product type" section on this page lists clean products from other brands in the same category. They are not presented as equivalents: we have not tested them and make no claim that they look, feel or work like the 100% Pure product.
Related
- All 100% Pure products
- 100% Pure vs Juice Beauty
- Is Juice Beauty clean? Every product we checked
- 100% Pure vs Juice Beauty
- Best clean body lotion
- Best clean serum
- Best non-toxic shampoo
- Methodology
Hazard is not risk. An IARC classification says whether a substance can cause cancer under some conditions (e.g. titanium dioxide is classified for inhaled powder), not that a cosmetic containing it is harmful at normal use. EU restrictions set use limits. This page is informational, not medical advice; talk to a dermatologist about your own skin.